Before you start writing the narrative for online training, it is important to properly identify the target audience. Knowing whom to address helps us set the right tone to get learners engaged as much as possible.

Depending on the needs, the choice to use “I,” “you” or “we” makes it possible to achieve the various objectives in terms of personalization and engagement. The preference to use “you” in e-learning doesn’t mean that this approach is best suited to meet your needs or goals.

In this infographic, you will find some key points to guide you in your choice of narrative.

Infographic on the use of different pronouns to generate engagement in an online class

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If you haven’t already decided on the most appropriate approach for your needs, our pedagogical design team is here to answer your questions and help you choose strategies that are most closely aligned with your objectives and needs.

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