4 February 2013
Novaconcept is now housed under a new sign at the heart of the De Castelnau district, one of the four adjacent districts, renamed “The Mile-Ex" by Montrealers. This choice is no mere coincidence.
Characterised by the cohabitation of industrial, commercial and residential activities and located near Petite Italie, the Jean-Talon market, Mile End, Outremont and Parc-Extension, this urban environment is known for its diversity – a mosaic of living environments with very different socio-demographic profiles. It is undergoing a major transformation.
Novaconcept established itself there because this environment resembles us through its creativity, motion and multiple faces; an environment where well-known designers frequent the local coffee shop, a duplex borders an architectural edifice and where Novaconcept pursues its creation and production mission in a location in keeping with our image.
Looking forward to meeting you there!