13 July 2016



I am often asked: “How much does it cost to design and produce an on-line course lasting 30 minutes?” My answer is always the same: “How much does a 30-second advert on television cost?” You will therefore understand that it depends on a multitude of factors…

I therefore propose to ask you three questions in order to determine your e-learning budget.

First question: how do you plan to allocate the necessary resources?
There are several ways of working with e-learning experts and, according to the resources you have internally, their availability and your schedule, you can choose to entrust us with the entire design or only a part of it. Thus, it may be that a client provides us with his/her own scenario, to be revised or not, or, as is frequently the case, clients call upon the services of our instructional designers to produce a scenario from raw content.

Now, what is the desired level of interactivity?
Depending on whether the objectives of the course are formative or informative, you must determine the desired level of interactivity. The interactivity may be:
zero, with a strictly linear animated content,
limited, with, for example, a menu and multiple choice questions,
moderate , here there are questions of development, connection and integration of elements of different contents,
or immersive , with personalised feedback, simulation, avatars, etc.

Our experts are of course here to guide you in this decision and ensure that the chosen format serves the content well but it is important for this decision to be made upstream of the project because it has a major impact on the budget. With this information in hand, you are now ready to answer the next question: what level of complexity in the production?

Production includes screenwriting, graphic design, integration and programming. A variety of elements impact the level of complexity. Among these, let us mention:
level of content (from simple to expert),
graphic elements (use of existing material vs. development of personalised graphic elements),
navigation requirements (linear, contextual documents, connections to several scenarios),
shooting videos or taking photographs,
assessment of learning and use of a pass mark.

This information serves to determine the number and expertise of the resources to be assigned to the project, the number of person-hours for each specialty and the requirements in terms of other resources (actors, narration and/or film studio, artistic director, etc.).

It goes without saying that these questions must originate from discussions with internal experts and with your favourite e-learning partner! It is important to involve all the stakeholders right from the start to ensure sharing of a common vision of the final product, which is essential for correct progress of the project in compliance with the allocated budget.

- Ghislain Bélanger, Chief Executive Officer.

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